Bogotá № VII

Andres Murcia

Reports from the experiment

The Archive

The journey
so far.

From the first line of Rails in 2012 to a holding of products with operators today. The same pattern keeps repeating: walk in, restructure, deliver.

2026 – Present
Founder · Holding · AI-led
Chapter

Founder, Brainz LLC + SAS

Building the holding. Operators run the products they build. Three recurring income streams under the LLC + a portfolio of products in flight under the SAS.

Highlights
  1. 01 Brainz SAS structure for the Colombian operation
  2. 02 Amplifica live, Lumina live, LexPro in paid PoC
  3. 03 BrainzLab 17-service backbone deployed and stable
2025
Founder · AI-first
Chapter

Founder, Brainz LLC

Founded the company. Built the first version of BrainzLab / Sidekiq in October. Pivot from employee to founder.

Highlights
  1. 01 Brainz LLC founded
  2. 02 BrainzLab v1 (Oct 2025)
  3. 03 First standalone product work
2022 – 2025
Mobility · Scale-up · 89 people
Chapter

Head of Engineering, Picap LATAM

Mobility platform across Latin America. Scaled infrastructure and led teams of up to 89 people through hypergrowth.

Highlights
  1. 01 DigitalOcean Deploy London — speaker
  2. 02 DigitalOcean Customer Story + NYSE Investor Day
  3. 03 MongoDB Success Story
  4. 04 1M+ monthly rides, 99.9% uptime
2020 – 2021
CTO · HR Tech
Chapter

CTO, Symplifica

First CTO role. HR tech for the Colombian market. Built and led the engineering organization.

Highlights
  1. 01 First CTO title
  2. 02 Built 23-engineer team
  3. 03 MINTIC podcast appearance
2016 – 2021
Director of IT · International · Enterprise
Chapter

Director of IT, ROEPA International

Built ROEPA's digital infrastructure. On and off across France and Spain. The relationship is still active 10 years later as Rails + DigitalOcean maintenance work.

Highlights
  1. 01 ERP systems + microservices across countries
  2. 02 Devatax — 5 tax software products for Colombia (2018–2019)
  3. 03 Distributed-team leadership
2014 – 2016
Tech Lead
Various

Senior Developer & Tech Lead

Growing as a developer. Taking on leadership responsibilities. Building products at Archdaily and various startups.

2012
Rails · Self-taught
Self-taught

First lines of Rails

Started with Rails. RubyMine from day one. The compounding starts here.

The Evolution
  1. 2012
    Junior Dev
    Learning Rails
  2. 2016
    Director
    Leading teams
  3. 2020
    CTO
    Strategy & vision
  4. 2025
    Founder
    Holding model
Next chapter

Still being written.

Brainz Advisory closing its first deal. LexPro converting AGM to paying. Amplifica and Lumina dogfooding the AI tools. A holding where operators run the products they build — let's see how far it goes.

← Cover Projects