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THE ARCHIVE

The journey so far.

From the first line of Rails in 2012 to a holding of products with operators today. The same pattern keeps repeating: walk in, restructure, deliver.

Dec 2024 – Present
Founder · Holding · AI-led
Chapter

Founder, Brainz LLC

Founded the company and built the holding. Operators run the products they build, on profit-share rather than equity. Recurring income under the LLC plus a portfolio of products in flight.

HIGHLIGHTS
  • 01 Brainz founded Dec 2024; BrainzLab / Sidekick v1 shipped Oct 2025
  • 02 Amplifica and Lumina live, LexPro in its proving run
  • 03 Sondea licensed and billing to an external client
  • 04 BrainzLab 18-service backbone deployed and stable
2022 – 2025
Mobility · Scale-up · 89 people
Chapter

Head of Engineering, Picap LATAM

Mobility platform across Latin America. Scaled infrastructure and led teams of up to 89 people through hypergrowth.

HIGHLIGHTS
  • 01 DigitalOcean Deploy London (speaker)
  • 02 DigitalOcean Customer Story + NYSE Investor Day
  • 03 MongoDB Success Story
  • 04 1M+ monthly rides, 99.9% uptime
2020 – 2021
CTO · HR Tech
Chapter

CTO, Symplifica

First CTO role. HR tech for the Colombian market. Built and led the engineering organization.

HIGHLIGHTS
  • 01 First CTO title
  • 02 Built 23-engineer team
  • 03 MINTIC podcast appearance
2016 – 2021
Director of IT · International · Enterprise
Chapter

Director of IT, ROEPA International

Built ROEPA's digital infrastructure. On and off across France and Spain. The relationship is still active 10 years later as Rails + DigitalOcean maintenance work.

HIGHLIGHTS
  • 01 ERP systems + microservices across countries
  • 02 Devatax: 5 tax software products for Colombia (2018–2019)
  • 03 Distributed-team leadership
2014 – 2016
Tech Lead
Various

Senior Developer & Tech Lead

Growing as a developer. Taking on leadership responsibilities. Building products at Archdaily and various startups.

2012
Rails · Self-taught
Self-taught

First lines of Rails

Started with Rails. RubyMine from day one. The compounding starts here.

THE EVOLUTION
  1. 2012
    Junior Dev
    Learning Rails
  2. 2016
    Director
    Leading teams
  3. 2020
    CTO
    Strategy & vision
  4. 2025
    Founder
    Holding model
NEXT CHAPTER

Still being written.

Brainz Advisory closing its first deal. LexPro converting its pilot to paying. Amplifica and Lumina dogfooding the AI tools. A holding where operators run the products they build. Let's see how far it goes.

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