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SoonThe Brainz team's making-of show — polyvocal, build-in-public
Each operator narrates their slice of the build. Prewarm phase on LinkedIn until the first Advisory case study lands.
Products and an AI engine inside Brainz — plus the leadership roles that taught me how to build them.
A data layer that knows the market, and an agent that acts on it.
Command of the Message + Shape Up, delivered as a 12-week pod engagement. First external proposal in flight.
1 priority sector. 1 custom Value Card. 2 workshops up to 12 reps. Top-2 opportunity coaching.
4 priority sectors cross-mapped. 4 Value Cards. 2 workshops up to 30 reps. Top-5 coaching. Manager certification. 90-day follow-up.
The Brainz team's making-of show — polyvocal, build-in-public
Each operator narrates their slice of the build. Prewarm phase on LinkedIn until the first Advisory case study lands.
Condominium & building-administration SaaS for Colombia
SaaS for property administrators and building associations (propiedad horizontal). Web + iOS + Android already built; the first product fan-out off the Brainz machine.
Brainz CFO — a finance OS where the AI agent acts, not just reports
A Rails finance OS with an AI agent (Brooke) that takes action on the numbers, not only dashboards them. Market brand: Brainz CFO.
Certificate workflows
Code exists. Positioning still being written.
Operator roles before Brainz. The pattern: walk in, restructure, deliver. Repeat.
Head of Engineering
Mobility platform across Latin America. Scaled engineering to 89 people, the platform to millions of monthly rides. Featured at DigitalOcean Deploy London, NYSE Investor Day, and as a MongoDB Success Story.
First CTO role. HR tech for the Colombian market. Built a 23-engineer team and the engineering culture.
Built ROEPA's digital infrastructure across France and Spain. Still active 10 years later as Rails + DigitalOcean maintenance.
Five tax software products for the Colombian market. Regulatory compliance at scale.
Technical leadership, sales-motion installs, AI-led product development — or just a conversation about the experiment.