Amplifica
AI virality scorer + design generator
Submit a brief, get three design directions scored 0–100 for virality. Paying tiers from $1.5K/mo. Daniela runs day-to-day; an AI seller agent (Nexus) runs outbound.
Run by Daniela Calvano
Reports from the experiment
A now page. Updated periodically. Living in Bogotá, building with AI every single day.
Three recurring income streams under the LLC. A portfolio of products in flight under the SAS. Operators running the ones that work.
Day to day looks like this: morning check-in with the team across Slack, decisions surfaced and shipped before lunch, deeper product work in the afternoon. Claude Code handles the implementation while I make the calls on what gets built and why.
AI virality scorer + design generator
Submit a brief, get three design directions scored 0–100 for virality. Paying tiers from $1.5K/mo. Daniela runs day-to-day; an AI seller agent (Nexus) runs outbound.
Run by Daniela Calvano
Artisan fragrance brand
Live on Instagram + marketplace + store. $10M+ COP in cumulative sales over two years on essentially no marketing. Now the dogfooding test for Brainz's own AI tools — if Amplifica + Nexus can't grow Lumina, they can't grow anyone.
Run by Laura
Legal practice management for LATAM
16 users on the free tier. Live PoC with AGM Abogados (8 lawyers). Built 100% with Claude. The firms themselves priced it 10× higher than we planned — $300K COP/mo, not $30K.
Run by Jair Chaves Olmos
17-service Rails monorepo — the infrastructure backbone
All services deployed across Mac Studio + DigitalOcean. Hosts Nexus (AI seller agent), Synapse (multi-agent orchestration), Dendrite (living docs) and a full observability layer. Internal-first; productized one piece at a time.
Run by Andres + team
Sales motion install for B2B in LATAM
Command of the Message + Shape Up methodology, delivered as a 12-week pod engagement. Foundations $20K, Command $35K. First external proposal in flight.
Run by Andres + senior pod
“Can one person + AI build what used to require a team of fifty?”
Every line of code in the Brainz products is written with AI assistance. Claude Code for development. Cursor for exploration. The goal isn't to replace developers — it's to multiply what one developer can do. If it works, everything about how software gets built changes.
Methodology + 12-week pod engagement. Foundations $20K, Command $35K. First external proposal in flight.
My biggest weakness. Reading $100M Offers, watching how others do it, practicing the asks. Uncomfortable but necessary.
Even thirty minutes counts. The compound effect of daily practice is real.
Always have one going. On the reading list.
Code every day
Read every day
Family time first
Podcasts while walking
LEGO for stress relief
Last filed · June 2026 · from Bogotá
This page updates as the work moves. Best way to follow: write in or read the dispatches.